Job Description

Web Designer — WordPress, AI & SEO

Company: Mayahold Group
Location: Kathmandu, Nepal
Department: Product & Technology
Employment Type: Full-time
Office Timing- 7 am- 4pm

1. About the Role

Mayahold Group is looking for a creative, tech-savvy and SEO-focused Web Designer who can build modern, fast, responsive and conversion-oriented websites using WordPress, AI-powered design tools, vibe coding, GitHub and open-source resources.

This is not a traditional web design role limited to creating mockups. We want someone who can take a business requirement from idea to a live website—researching references, designing user experiences, generating and refining code with AI, integrating suitable open-source components, implementing SEO best practices, and continuously improving website performance.

You will work across Mayahold’s portfolio.

2. Key Responsibilities

A. WordPress Website Design & Development

• Design, build and maintain modern websites using WordPress.
• Customize themes, page builders, templates, layouts and reusable components.
• Create responsive, mobile-first website experiences across desktop, tablet and mobile.
• Develop landing pages, service pages, campaign pages, blogs, forms and lead-generation journeys.
• Configure plugins, integrations, analytics and content management workflows.
• Optimize website speed, accessibility, usability and cross-browser compatibility.
• Troubleshoot design, layout, plugin and performance issues.
• Maintain website backups, updates and basic security practices in coordination with the technical team.

B. AI-Powered Design & Vibe Coding

• Use AI tools to accelerate website research, wireframing, design exploration, content structuring, coding and testing.
• Apply vibe coding workflows to turn prompts, business requirements and visual references into functional website prototypes and production-ready interfaces.
• Use tools such as ChatGPT, Claude, Gemini, Cursor, Lovable, Bolt or comparable platforms where appropriate.
• Use GitHub to discover, evaluate, adapt and maintain useful open-source themes, components, templates and website projects.
• Identify reusable UI libraries, design systems and open-source resources that reduce development time without compromising quality.
• Review AI-generated code for functionality, accessibility, responsiveness, performance and security before deployment.
• Understand when AI-generated code should be refined, rewritten or replaced with a more reliable solution.
• Maintain version control and document important changes to custom code and website components.

C. Modern UI/UX & Visual Design

• Translate brand guidelines and business objectives into clear, contemporary digital experiences.
• Create wireframes, page structures, prototypes and high-fidelity layouts where required.
• Design intuitive navigation, strong calls to action, clear information hierarchy and effective conversion journeys.
• Use modern design references and reusable components while ensuring each brand has a distinct identity.
• Work with the Group Product & Technology Lead and business teams to translate requirements into practical website solutions.
• Maintain consistency in typography, spacing, colors, imagery and interaction patterns across digital properties.
• Use tools such as Figma, Canva or equivalent design platforms as needed.

D. Search Engine Optimization (SEO)

• Build websites with SEO best practices incorporated from the initial design and development stages.
• Conduct keyword research and map target keywords to relevant pages and search intent.
• Implement on-page SEO, including title tags, meta descriptions, heading hierarchy, URL structures, internal links, image alt text and content optimization.
• Apply technical SEO practices covering crawlability, indexability, XML sitemaps, robots.txt, canonical tags, redirects and structured data where appropriate.
• Optimize Core Web Vitals, mobile usability, page speed and overall user experience.
• Configure and monitor Google Search Console, Google Analytics 4 and other relevant SEO tools.
• Support local SEO initiatives, including location-specific landing pages and Google Business Profile optimization where relevant.
• Collaborate with content writers and marketing teams to improve organic visibility and qualified traffic.
• Monitor rankings, impressions, clicks, organic traffic, conversions and technical SEO issues.
• Ensure AI-assisted content and website copy are accurate, useful, original and aligned with search intent.

E. Conversion Rate Optimization & Analytics

• Design landing pages and user journeys that support enquiries, bookings, registrations and other business goals.
• Track website engagement, form submissions, click-through rates and conversion performance.
• Identify friction points using analytics, user feedback and basic usability testing.
• Conduct simple A/B tests or structured design experiments where traffic and tools permit.
• Recommend improvements based on evidence rather than visual preference alone.

F. Website Operations & Collaboration

• Maintain a consolidated inventory of websites, domains, hosting accounts, themes, plugins and integrations.
• Coordinate with developers for custom functionality, APIs, backend requirements and complex integrations.
• Maintain clean documentation, reusable templates and organized project repositories.
• Ensure appropriate handling of website credentials, user permissions, backups and updates.
• Manage multiple projects through clear priorities, delivery timelines and regular progress updates.
• Follow the Group’s approved brand, privacy, security and technology standards.

3. Required Qualifications & Experience

• Approximately 2–5 years of relevant experience in web design, WordPress development or digital experience design.
• Demonstrable experience building and maintaining live WordPress websites.
• Strong understanding of responsive design, modern UI/UX principles and website usability.
• Practical experience using AI tools to accelerate design and development.
• Familiarity with vibe coding, AI-assisted coding tools and prompt-driven website prototyping.
• Ability to use GitHub to discover, clone, adapt or maintain suitable repositories and open-source components.
• Working knowledge of HTML, CSS and JavaScript; PHP knowledge is an advantage for WordPress customization.
• Strong understanding of technical, on-page and local SEO fundamentals.
• Experience with Google Search Console, Google Analytics 4 and keyword research tools.
• Familiarity with website performance optimization, Core Web Vitals, accessibility and basic security.
• Ability to manage multiple projects and communicate effectively with non-technical stakeholders.

A strong portfolio of live websites is essential. Practical ability matters more than formal qualifications alone.

4. Preferred Skills

• Experience with Elementor, Gutenberg, Bricks or other WordPress builders.
• Familiarity with Figma, Adobe tools, Canva or comparable design software.
• Experience with AI-powered website builders and coding assistants such as Cursor, Claude, Lovable, Bolt or equivalent tools.
• Understanding of Git workflows, branches, commits and version control.
• Experience evaluating open-source themes, plugins, UI libraries and component repositories.
• Familiarity with structured data, schema markup, redirects, website migrations and SEO audits.
• Experience with booking engines, CRM integrations, analytics events, lead-generation forms or e-commerce.
• Exposure to healthcare, hospitality, travel, consumer services or multi-brand businesses.
• Basic knowledge of hosting, DNS, SSL, CDN, caching and website deployment.